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Screen printed identity, poster and invenue branding for Universal Music’s annual staff festival. This project is an entry for D&AD New Blood, where the challenge was to create a campaign that ignites enthusiasm in the staff community at Universal Music UK. 

‘UMG Now’ presents a dynamic identity that combines multiple elements to demonstrate the diverse personalities and skillsets of the Universal Music Group (UMG) community. 















Elsie Gibbs
Graphic Design 
gibbselsie2@gmail.com

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UMG IS NOW


Identity + Print [2024]